Challenge
A leading Northeast landscape contractor with more than three decades of experience in the industry offering services including irrigation, outdoor lighting, drainage, mosquito and pest control, and lawn care. They have built a reputation for top-quality service and support with their commitment to their customers. Over the last several years, with a new median age of homeowners in their 30-40s, this landscape contractor has noticed a significant increase in calls and requests for products that are safer for the environment, children, and pets. These homeowners want beautiful lawns but do not want to sacrifice the environment or their safety. Taking the lead from their customers, this landscape contractor wanted to know how to add a low-impact and environmentally friendly program to their portfolio of services.
The Central Difference Solution
Central worked closely with the contractor to create a low-impact, greener program that includes Jackpot Organic-Based Fertilizer from Hudson Valley Natural. This low-impact solution meets their needs by giving them the highest quality results while still using products that are friendly to the environment. The contractor has been very impressed with the low-impact program. They have noticed fewer callbacks, and the overall lawn health and seed germination seem to be much higher than other products they have tested.
Results
Jackpot enables them to maintain their customers’ lawns, and the easy application allows them to fertilize and control weeds at the same time. Their customers love their deep green, beautiful lawns. With such outstanding results, they have transitioned 100% of their customers to this low-impact program and no longer offer a traditional option. Keeping with their commitment to their customers, they made sure to educate their customers on the low-impact turf program. This enabled them to stand out as a leader in the industry and solidified the loyalty of their customers.
Quote:
.”We couldn’t be happier with the service we’re receiving. Central helped us create our low-impact turf program and select the right products for our needs. They always go above and beyond to make sure we’re satisfied, and our business is growing. The follow-up and communication with the Central team is absolutely outstanding from the owners to the local branch. They bring in a personal touch that is missing with most distributors. We put our customers first and like to work with companies that do the same—and Central does.” Jaime B., Lawn Care Division Manager
