Even the best irrigation pros run into outdated ideas that limit how they approach jobs, talk to customers, or grow revenue. Here’s a closer look at a few misconceptions we still hear in the field and what they mean for your business
Myth 1: “Once the system is installed, my job is done.
The truth: Installation is just the start. Irrigation systems need seasonal adjustments, regular maintenance, and mid-season checks to perform their best. Contractors who offer these plans not only reduce callbacks but also create steady, recurring revenue. Framing maintenance as proactive protection builds long-term customer trust and a steady stream of business. Establish expectations early on with a client on the importance of maintenance and the long-term value it will provide to their system and property.
Myth 2: “Smart controllers are too complicated for my customers.”
The truth: Today’s smart controllers are designed to be incredibly simple and user-friendly. Many customers prefer being able to check or adjust watering from their phone. It gives them an important sense of control and ownership of their system. Upselling smart controllers is one of the easiest ways to add value while saving your customer money on their water bill. Plus, by introducing them to technology they may not have seen before, it establishes you as a forward thinking industry leader.
Myth 3: “Contractors don’t need to talk about water conservation.”
The truth: Water conservation may sound like a buzzword, but it provides real value to your customers. Many municipalities, HOAs, and commercial property managers require proof of water savings. You may need to spend more time with residential customers to highlight the monetary value of considering efficiency on their system. Positioning yourself as the contractor who designs efficient systems and helps reduce monthly bills is a great way to stand out in a competitive market driven by price.
Myth 4: “Drainage and irrigation don’t overlap.”
The truth: A perfectly designed irrigation system can’t overcome poor drainage and vice versa. Contractors who address both can deliver healthier landscapes, reduce property damage, and secure bigger jobs. Bundling drainage solutions with irrigation installs also strengthens your reputation as a complete solutions provider. This is especially attractive for property owners looking to simplify the care of their property with as few contractors as possible.
Takeaway for Contractors
Challenging these misconceptions helps you sharpen your own perspective. By rethinking old assumptions, contractors can spot new opportunities: recurring revenue through maintenance, upsells with smart controllers, stronger positioning with water conservation, and bigger projects by linking irrigation with drainage.
