7 Steps You Can Do Now For Success in 2026
February might feel slow for green industry businesses, but it’s the perfect time to get ahead before spring hits. A little prep now can mean a fully booked season season, with the right customers, and less stress later when the season kicks in to overdrive.
Here’s a quick checklist of tasks to focus on to get your marketing in shape before winter is comes to an end:
- Ask Yourself & Your Team to Analyze Which Strategies Brought Results?
Check what worked (and what didn’t) in your marketing last season. Which services sold best? Which ads or posts brought in leads? What printed leave-behinds helped grow your word of mouth business even further? Use that info to focus your efforts on where you want to put your time, money and resources this coming year for marketing. - Update Your Website
Make sure your services, prices, and photos are up to date. Add keywords like “spring cleanup” or “lawn care in XXX” to help new customers find you. - Plan Early-Bird Promotions
Offer discounts or perks for early bookings, spring cleanup specials or priority scheduling are always popular. Make sure to market these promotions well in advance of the season. Customers need to see information 3-5 times before they often commit. - Refresh Your Google Business Profile
Update your hours, services, and photos. Respond to any reviews you haven’t yet. Even small updates can boost your local search visibility. - Start Email and Social Campaigns
Send a simple “Spring is Coming” message to past customers. Share tips, photos, or early booking reminders on social media to start building buzz. Make sure you have strong call to actions to have a high conversion rate of customers who open your emails, see your social campaigns and reach out. (Link to previous CTA article) - Have Your Ads Ready
If you run Google or social ads, update copy and landing pages now so you’re ready before the rush. Early testing often saves money. - Train Your Team
Make sure everyone knows how to handle new leads, follow up quickly, and deliver great customer service. Fast responses win jobs.
February is a great time to start planning for spring. Look back and see what worked last year, refresh your website and Google profile, plan any seasonal promotions, and start communicating with your customers early. A little prep now means a smoother transition into spring, and making sure everything is ready to go makes it easier to hit the ground running when the busy season arrives. Additionally, having a dedicated partner like Central can ensure you are focusing on the right tasks, creating powerful marketing goals and strategies to win business in 2026.