In today’s market, patios and walkways are everywhere. Homeowners can get “basic hardscape” from almost anyone. But the installers who are truly winning right now are the ones who build Outdoor Rooms—complete, functional spaces that turn a backyard into an extension of the home. And the best part? Outdoor rooms don’t just look better… they drive higher profits and set you apart from every other installer in your area.
What Is an Outdoor Room?
An outdoor room isn’t just a paver patio. It’s a purpose-built space designed for how the homeowner actually lives:
- Cooking areas (grill islands, pizza ovens, countertops)
- Lounge spaces (seating walls, pergolas, structures, lighting)
- Fire features (fire pits, fireplaces, gas or wood)
- Entertainment zones (TV walls, sound systems, smart lighting)
- Finishing touches (steps, columns, veneer, accent walls)
It’s the difference between installing a product and delivering an experience.
Outdoor Rooms Drive Higher Profit Per Job
Outdoor rooms naturally increase the total project size—and with it, your revenue and margin.
Instead of bidding against three other guys on a 500 SF patio, you’re now selling: a patio + walls + lighting + kitchen + veneer + fire feature
That allows you to:
- Increase your average ticket
- Sell higher-margin add-ons
- Reduce price-shopping (because fewer contractors can actually build it right)
Outdoor rooms are also where the upgrades live—premium pavers, natural stone veneer, porcelain, caps, steps, adhesives, and proper base work. Those details matter, and customers pay for them.
You Stop Competing on Price
When you’re selling “just a patio,” every estimate looks similar to the homeowner.
When you sell a full outdoor room, you’re offering design, function, and most importantly, a complete plan.
That shifts the conversation from “How much per square foot?” to: Who can build this the best? That’s where profits live.
Outdoor Rooms: Build Your Reputation Faster
Outdoor rooms create photos worth posting and projects worth talking about.
Every outdoor kitchen, fire feature, or lighting job becomes:
- Portfolio material
- Social media content
- Referral fuel
It’s the kind of work that gets homeowners saying: I want the guy who built THAT.
And when you become known for outdoor rooms, you stop being just another installer—you become the contractor homeowners seek out.
They Create Repeatable Upsell Opportunities
Outdoor rooms give you a clean path to add value without pressure selling.
You can build a project in phases:
- Phase 1: patio + seating wall
- Phase 2: fire feature + lighting
- Phase 3: outdoor kitchen + pergola
That keeps the customer in your pipeline longer and gives you built-in opportunities to increase revenue while staying aligned with their budget.
The Best Installers Sell Solutions — Not Square Footage
Outdoor rooms are the next level of hardscaping because they are built around how people live: hosting, relaxing, cooking, entertaining, and spending time with family.
If you can deliver that, you’re not selling pavers… you’re selling a lifestyle and lasting memories.
Bottom Line
Outdoor room builders don’t win because they’re cheaper. They win because they’re better, more complete, and more valuable. If you want to increase job size, boost profits, and separate yourself from every installer in your market, stop installing patios… and start building outdoor rooms. That’s how you grow a real outdoor living business.