As the seasons change, so do your customers’ property needs. That creates an opportunity to recommend additional services to customers you already work with, helping them stay ahead of seasonal maintenance while creating new revenue opportunities for your business.
Look for What Comes Next
Your crews are already on customer properties, making them well positioned to spot potential needs. Encourage your team to look beyond the service they are currently performing and consider what the property may need next.
Depending on the property and season, opportunities may include:
- Aeration and overseeding
- Irrigation inspections and winterization
- Fall cleanups and leaf removal
- Drainage improvements
- Mulching and seasonal plantings
- Snow and ice management
- Holiday lighting
Not every service will be right for every customer. Focus on recommendations that make sense for the property and the season.
Start the Conversation Early
Waiting until a seasonal service is in high demand can make scheduling crews and materials more difficult. Reach out before the season arrives so customers have time to plan.
Consider building seasonal recommendations into:
- Routine property visits
- Customer emails
- Service proposals
- Account reviews
- Follow-up calls
A simple observation can open the door to a larger conversation. If your team notices thinning turf, irrigation issues, standing water, or other concerns, use that opportunity to recommend a solution.
Make the Recommendation Relevant
Customers are more likely to see the value in an additional service when you explain why it makes sense for their property.
Instead of simply offering a service, connect it to something your team has observed:
“We noticed some compacted areas in the lawn during today’s visit. Aeration and overseeding this fall could help improve those areas before next season.”
This makes the conversation about solving a problem rather than simply selling another service.
Think Beyond the Next Invoice
Seasonal services can do more than generate additional revenue. They can help you:
- Keep crews productive throughout the year
- Plan staffing and materials earlier
- Create more consistent seasonal revenue
- Provide more value to existing customers
- Build longer-term customer relationships
The next opportunity may already be in your customer base. Look ahead, identify what your customers will need next, and start the conversation before the season arrives.