Challenge
After many years of learning about project management to client relationships, Tyler grew to know the landscape business inside and out. In 2024, he decided it was time to step out on his own with a clear vision: provide high-quality, personalized landscaping solutions with a local, community-first approach. The challenge now was to set his business apart from his previous employer, as well as others in his market who install outdoor lighting systems. Additionally, his challenge was to let customers know he also installed outdoor audio.
The Central Difference Solution
When Tyler met with a Central Sales Rep, he learned how valuable having a partner who provided not just products, but Business Resources could be. The solution was offered to receive a Marketing Consultation from Central’s In-House Marketing Team to evaluate his current marketing strategies and to provide suggestions and best practices to increase his online Google Business Profile. Additionally, customized marketing materials were designed for Tyler & his company to cohesively create brand awareness for the new business.
Results
Sales have doubled since focusing on marketing and partnering with a distributor who provides real one-on-one consultations, along with follow up and recommendations from a marketing team that has lead generation knowledge as well as a deep understanding of outdoor lighting customer behavior.
Quote: “
Central has been outstanding to work with and is more like a business partner than supplier. They took the lead in getting our Google business profile set up and produced professional and modern marketing materials for us. Their experience and expertise show in their products and services. We have never had better customer service or an easier line of communication than we’ve had with Central.” Tyler A., Owner, Radiance Outdoor Lighting
