Challenge
Known for delivering premium outdoor environments, Green Ridge Hardscapes has long specialized in designing and installing patios, pavers, pool scapes, and retaining walls. As trends shifted and more clients requested low-maintenance alternatives to natural grass, the team saw growing demand for artificial turf particularly in tight spaces, pet areas, and alongside modern hardscape designs. While the opportunity was clear, Green Ridge lacked the in-house knowledge and installation experience to confidently offer synthetic turf as part of their service lineup.
The Central Difference Solution
As part of their winter planning and business development efforts, Green Ridge enrolled in one of Central’s Winter Training Series that involved diversifying your business with synthetic turf, a hands-on education program tailored for contractors looking to expand their capabilities taught by the Outdoor Living Category Director and sponsored by a top synthetic turf manufacturer. From the training day session, the Green Ridge team gained practical installation knowledge—from base prep and seam techniques to infill selection and edging best practices. Central’s experts also shared project layout tips, sales strategies, and ways to bundle turf into existing hardscape designs. By the end of the training, Green Ridge had the tools, training, and supplier connections needed to start selling and installing turf with confidence.
Results
In the first season after training, Green Ridge Hardscapes added artificial turf as a service offering and quickly saw results. Synthetic turf installations became a natural upsell on existing paver projects, giving clients a clean, finished look with minimal maintenance. The company completed over a dozen turf-enhanced installations in year one alone, ranging from putting greens to dog-friendly patios. The added service not only boosted revenue per job but also opened doors to new client segments. Thanks to Central’s training and ongoing support, Green Ridge successfully diversified its portfolio, positioning itself as a one-stop shop for full outdoor living transformations.
