Get to Know Central

Our Mission

Our Purpose

Our Promise

Our Values

The Central Difference MISSION

Vision rooted in experience.

Born and raised in Italy, Bernardo Luciano worked on his family’s farm while attending school, always dreaming of a better life. In 1970, at just 15, he made the bold decision to leave everything behind and move to the U.S.—determined to achieve the American Dream.

Starting in landscaping, he quickly became fascinated by the irrigation side of the business—realizing it was the systems beneath the surface that truly made everything thrive.

OUR PROMISE, PURPOSE & CORE VALUES

Family owned & service driven.

At Central, we’re more than a distributor—we’re a trusted partner for green industry professionals.

With innovative solutions, in-stock inventory, and expert support, we provide the resources needed to grow.

WE THRIVE TOGETHER

Partner together. 
Grow together.

Businesses thrive when they withstand the test of time — building upon an already stable base as they continue to plan toward the future.

The Green Industry will continue to evolve — businesses will transition to second & third generations, new technologies will be introduced, and additional diversified growth paths will be identified.

Committed to Excellence

Access to Leadership

Family owned means no red tape, just real access to the people who lead.

Clear Communications

Transparent, timely updates to keep you informed and empowered.

People Development

We grow together by developing our team and empowering our customers.

Goals & Success

 We set bold goals, celebrate every win, and grow stronger together.

Best-in-Class Benefits

Benefits that go beyond—designed to support our team and their families.

Philanthropy & Community

We give back with purpose, leading change in our communities and industry.