Ask the Expert: How to Read a Soil Analysis

Soil testing is an important component of turf fertilization. Soil tests help estimate current nutrient availability, help determine what products can help solve deficiencies, and provide overall peace of mind when making decisions about proper fertilization. While soil tests can be useful, understanding their results can be…

Ask the Expert: Design & Installation Tips for Outdoor Audio Systems

Last month we took a look at outdoor living trends for 2020 from WiFi control and color changing lights to lighting accents and outdoor audio. We were already seeing an ongoing trend of homeowners embracing their outdoor spaces over the last 10-25 years. The Coronavirus has only…

Ask the Expert: Emerald Ash Borer Control Solutions

For nearly two decades, we’ve seen an increase in infestations of the Emerald Ash Borer (EAB). This insect attacks and destroys one of the most prevalent tree species used in urban and suburban settings, the ash tree. Known as a favorite for its colorful fall foliage and…

In Case You Missed It: Webinar – Future Growth of Lawn, Landscape, and Irrigation Industry

Recently, Central hosted a private webinar with leading industry consultant, Jeffrey Scott, to discuss the business, sales and marketing strategies to keep your business healthy today, and in the future. The Central team, including ownership and other leaders, joined Jeffery to share experience and insights on the…

Irrigation: Strategic Diversification – Horizontal vs Vertical

The last few months have impacted all of us and our businesses in many different ways. As business owners, you’ve learned how to navigate a challenging set of circumstances including: government regulation, social distancing standards, communicating with customers and employees during a crisis, and you’ve learned the…

Ask the Expert 5 Outdoor Living Trends for 2020

Last month, we shared an article about four key areas to focus on now that customers are spending more time at home. People are cocooning, which means they are spending more time at home, and any planned vacations have likely been postponed. With more time at home,…

5 Digital Marketing Trends During Coronavirus and Beyond

2020 has brought a lot of change, quickly, to many areas of our lives and businesses. This is true even for marketing and consumer purchase behavior. We are seeing a different consumer because of the sudden increase of people being indoors. This has led to a change…

2020 Tick & Mosquito Report, Plus Effective Solutions for Control

As we approach official summer in just a few short weeks, we are already in the height of mosquito and tick season throughout the country. June and July boast the highest months for pest infestations. In the last decade, illnesses from mosquito and tick bites have tripled…

Ask the Expert: Managing Summer Turf Stress

Summer is just around the corner and that means we’re headed for hotter temperatures throughout the country. Unfortunately, the extreme temperatures of the summer season can often cause a lot stress to turf. A previously lush and vibrant lawn can dry out and go dormant without proper…

Ask the Expert: 6 Tips for Marketing During Coronavirus

As a business owner, you’re used to maneuvering through challenges and finding the right solution for your employees, customers, and business. However, few things prepared us for COVID19 and the challenges that all of us have had to face in the last several months. Nevertheless, you’ve figured…