Best of 2019: Top Turf Resources + Articles You Might Have Missed

With 2020 just around the corner, it’s a great opportunity to take a look back at the best turf resources and articles of 2019. If these resources are new to you or you missed the articles during the recent season, now is the perfect time to review…

Check List for Winterizing Your Equipment

It’s been a busy season, and now that winter is here you’re ready to store your equipment away for the upcoming seasons. Before you do so, it’s vital to remember to winterize your equipment. Although maintenance may be the last thing you had in mind, it will…

Winter Marketing Project: Google My Business – 3 Ways to Optimize Your Listing

We get it, finding new customers can be a challenge. In the past it was easy. You could simply place an ad in the Yellow Pages or in the local newspaper or penny saver. That was enough to get the ball rolling for your business. That’s not…

3 Tips for Effective Bidding & Estimating

How is it that some contactors can look at an irrigation design and say, “That will cost $10,000 dollars to install.” Where does that number come from? Did they just pull it out of the air or is there a systematic process to it? Some contractors can…

7 Benefits: Driving Profit With Aeration

After a long summer of hot sunshine, even the best irrigated and cared for lawns may have brown patches, withered grass, and compacted soil. Now that fall has arrived, it’s time to renew your customer’s lawn by preparing their soil and roots for the upcoming seasons with…

4 Marketing Strategies That Won’t Break the Bank

Marketing is challenging and expensive. But it doesn’t have to be. Once upon a time, marketing used to be fairly simple… take out an ad in the newspaper and phone book, send out a few postcards—and boom, sales! Once the internet took over it was, have a…

Accumulate Profits. Melt Snow and Ice.

As the leaves start to change and the season moves toward slow down, there are still plenty of opportunities for accumulating profits. As we mentioned last month, this is your last marketing push for fall services including irrigation winterization, overseeding and turf renovation, fall fertilizer, and upgrades…

4 Tips for Efficient and Profitable Irrigation Retrofits

As you prepare for irrigation winterization, now is a great time to evaluate your customers’ systems and look for opportunities to upgrade outdated equipment and add-on new technology and services for the coming year. Technology is moving at warp speed. Beyond that, our industry has seen a…

3 Tips for Marketing Fall Services

Summer is [un]officially over. Kids are back in school and your customers are getting back into a routine. Most are trying to enjoy those fleeting days of warm weather and haven’t really thought about the coming season or winter. If you haven’t done so already, now is…

Ask the Expert: 9 Things to Know about Irrigation Design

We know that large projects require greater coordination of materials and service. Budgets and timelines can be tight, and there are always different requirements and regulations to overcome. Even more, it’s vital to have a proper irrigation design, especially when it comes to high-end or municipal projects….