Ask the Expert: Back to Basics: 5 Steps to Get Your Lighting Installations Back on Track

Lighting is one of the fastest evolving categories in our industry. In the past decade alone, sales of professionally installed landscape lighting [and audio] systems have grown more than 300%. That’s insane growth! Homeowner demand and the trend of outdoor living has helped to drive this growth,…

Millennial Homeowners: 10 Tips for Capturing Your Next Best Customer

One in three Americans will be millennials by 2020. At more than 73 million strong, millennials are the largest generation. Their sheer size and buying power has a major impact on all areas of our economy—and home ownership is no different. We think of millennials as young…

Ask the Expert: Make Your Organic-Based Programs Successful

We’ve asked John Huber, Central’s Organic and Sustainable Products Manager, to share his insight on how to make your organic-based programs successful. Read below: Each year, more than 60 million tons of fertilizers are applied to the soil in the United States. More than 50 million tons…

Industry Alert: Your Customers Want Them – All Natural & Family-Safe Products

Our industry is ever evolving. More and more, our customers are driving purchase behavior—especially when it comes to all-natural, organic, sustainable, and low environmental impact options. Sustainability and organics are big business. Companies from Amazon and General Mills to UPS, Motorola and beyond—are investing in organics or…

A Contractor’s Guide to Raising Prices Without Losing Customers

Business is great. How about raising prices. Not sure? You’re not alone. There are few topics that cause more anxiety [and heartburn] than raising prices. As we head into a new year with higher material cost, more overhead and labor costs, now is the time to get…

6 Ways Email Marketing Can Help Your Business

Nearly 90% of people check their email at least one time a day with the average person checking fifteen times per day. In addition, more than half of these email subscribers say they have purchased a product from a business after receiving an email from them. If…

Ask the Expert: 5 Things to Know About Organic-Based Fertilizers

If you had a dollar for every time you heard organic, green, sustainable, or low-impact, you’d be relaxing somewhere on the beach because you wouldn’t need to work anymore. The organic movement is no longer a trend, it’s a way of life. Homeowners, especially the younger ones,…

5 Easy [and Effective] Marketing Ideas for Your Business

Nearly 70% of small business owners are responsible for three or more areas of their business, including marketing. Couple that with a complex and challenging industry like landscaping, and it’s no wonder why it feels like there are never enough hours in a day. As a landscape…

Mobile Apps for Professional Contractors

Beyond the apps offered by the popular irrigation brands, we’ve discovered some free cool apps that are well-supported by their sponsors and that offer a wealth of value for the pro contractor. Bosch Toolbox: Includes a measurement feature for measuring your jobsite. Includes a daily documentation feature…

How to Make New Hires Successful Quickly

The candidate said yes! How do you convert your new hire’s excitement and enthusiasm into a great productive start? Most new hires decide if they’re going to stay within a couple of months of starting the job, so making the connection early is a great way to…