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The primary goal was to increase brand visibility and engagement. This would expand the reach of the organization.
NYSTLA met with our executive team to discuss their needs. During this process we took the time to understand their values and their purpose. Central Marketing created a cohesive and modern brand identity, as well as the resources for NYSTLA to maximize the impact of their new assets.
Central Marketing not only created a new identity for NYSTLA, but we also designed a variety of digital assets, leading to increased membership engagement, and higher event attandance rates.
