Challenge
Since 2003 Bella Terra Landscapes & Garden Center in Delaware has been handcrafting amazing landscapes for homeowners and commercial property owners. They handle everything from the design to the installation to ongoing care. Their professional team works hard to get each project taken care of efficiently without skimping on quality. Over the years, they have won many landscaping awards, with satisfaction expressed overall by each of their customers. They love to create and install high-quality landscapes that bring true happiness to owners. For many years they had in-house employees who did both everyday administrative tasks as well as trying to tackle their marketing when they found some available time. This wasn’t really helping them grow and through their Central rep they received a Marketing Consultation with the Central In-House Marketing team to hear more about their goals. During this same time the employee who was doing their marketing functions left and they were completely left to pivot on everything.
The Central Difference Solution
They found out very quickly how a partner like Central was going to be there to support them. Central continued to give them a white glove service, being available when they needed it for print ad designs, highway billboard designs, print materials, as well as tradeshow booth tablecloths and backdrops. The Bella Terra Team was able to continue increasing their brand awareness and the quality of their brand materials by leaning on a distributor that puts the value of relationships above all else.
Results
Bella Terra Landscaping was able to participate in their goals of attending tradeshows, client meetings, online and print ad spend, and more with the Central team by their side. The value-added service of the marketing department was a valuable resource. Additionally, through strategic purchasing with their Central rep over the years through stocking programs, they had accumulated 1.2M points which was equal to $12,000 in cash back so they were able to accomplish all these marketing tasks with no out of pocket costs, with plenty left to spare for future use on more marketing or other business solutions.
Quote:
“The entire marketing team at Central are amazing! They have indulged our crazy requests on a tight time frame and have produced the most beautiful work that anyone could ask for. They have helped us grow our business and our brand awareness at trade shows, industry events, and in the marketplace. We are very proud to have them as a partner!” Carri H. Controller Bella Terra Landscape Delaware
