Challenge
With over 25 years in the lawn irrigation industry, Long Island Lawn Sprinklers is a premiere irrigation company in the high-end residential market in Long Island, NY. The owner was looking to hire an employee to focus solely on marketing and communications for his company as they continue to grow and establish their brand loyalty in a heavily saturated LCO marketplace. They wanted to take a look at how they were reaching customers, retaining customers, as well as making the most of the opportunities to cross sell and upsell to their loyal customer base.
The Central Difference Solution
The Central In-House Marketing team, as well as the local Central Sales Rep, met with the company’s owner Nick and his new employee to begin the process of supporting them in training as not just marketers, but green-industry marketers. Through guidance on logo files, photography, re-development of their website, print materials, social media graphics, Google Business Profile & Reviews, HTML designed email communication, and sales process documentation such as job quote designs and corporate hiring career path visuals the small team at Long Island Lawn Sprinklers was able to take the partnership with Central and make it a process they could execute on their own independently.
Results
By learning how to track where leads where coming from, how to take a template created by a design team and edit it whenever they needed to allowed Long Island Lawn Sprinklers to move quickly, providing them the ability to take on more customers and increase their close rates. Additionally, by having the value-added partnership with Central, the owner Nick was able to provide marketing training to his new hire that has been valuable in the long run for the overall growth of the individual as well as the company.
Quote:
“The partnership with Central has really been an asset in our company. They provide a quality of work that has raised the bar for our emails and marketing materials. The items created are definitely helping sales. We have to be able to market to our customers to create additional sales, especially in this economy. After doing some marketing training with their team, we also now understand how to track how many people have called back or how many sales have been made & where those sales come from. Additionally, their input has helped greatly in communicating with our customers. We appreciate the professionalism, and courtesy Central has given us. We are going to continue with this style of marketing and see how much we can grow our businesses together.” Nick C. Owner Long Island Lawn Sprinklers
