Challenge
With more than 30 years of experience, Down to Earth Landscaping has been a premiere full-service company based in NJ and expanding into PA, MD and VA for high end residential homes. Their Marketing Manager was looking for assistance to create a glossy brochure highlighting the work they also do for Commercial jobsites. The challenge became that everyone had to learn more about how they bid, discuss, and secure commercial jobsites vs residential jobsites.
The Central Difference Solution
Through their partnership with Central, the ownership and marketing teams at Down to Earth were able to gain access to top industry experts in sales, business development, and marketing to work together cohesively to expand their brand awareness and customer base into the commercial space. This included highlighting the company’s ability to transform a space from start to finish.
Results
The result was a marketing strategy that encompassed both sales and marketing goals to increase their revenue in commercial diversification. They were able to showcase that they are the experts in landscaping design services, with award winning designs on projects such as warehouses, apartment complexes, marinas, office parks, schools & universities and more. Down to Earth was able to better articulate to potential and current commercial customers their process, their range of products & services offered, and their ability to maintain properties once design and installation phases were complete-turning customers into clients.
Quote:
Working with Central has been amazing for our brand awareness and business growth at Down To Earth Landscaping Inc. With a long-standing relationship on multiple projects, working with Central has helped both our Residential and Commercial Design & Build project divisions grow its revenue within categories such as hardscaping, lighting, drainage, irrigation and horticultural maintenance. The work is top of the line, high end, and their print ready marketing materials visually shows our customers what our company is capable of doing. It’s a wonderful working relationship because they make themselves available for me when I need them.” Chris J. Marketing Manager, Down to Earth Landscaping Inc. NY, NJ, DE, VA, PA
