Industry Alert: Your Customers Want Them – All Natural & Family-Safe Products

Our industry is ever evolving. More and more, our customers are driving purchase behavior—especially when it comes to all-natural, organic, sustainable, and low environmental impact options. Sustainability and organics are big business. Companies from Amazon and General Mills to UPS, Motorola and beyond—are investing in organics or…

A Contractor’s Guide to Raising Prices Without Losing Customers

Business is great. How about raising prices. Not sure? You’re not alone. There are few topics that cause more anxiety [and heartburn] than raising prices. As we head into a new year with higher material cost, more overhead and labor costs, now is the time to get…

6 Ways Email Marketing Can Help Your Business

Nearly 90% of people check their email at least one time a day with the average person checking fifteen times per day. In addition, more than half of these email subscribers say they have purchased a product from a business after receiving an email from them. If…

Ask the Expert: 5 Things to Know About Organic-Based Fertilizers

If you had a dollar for every time you heard organic, green, sustainable, or low-impact, you’d be relaxing somewhere on the beach because you wouldn’t need to work anymore. The organic movement is no longer a trend, it’s a way of life. Homeowners, especially the younger ones,…

5 Easy [and Effective] Marketing Ideas for Your Business

Nearly 70% of small business owners are responsible for three or more areas of their business, including marketing. Couple that with a complex and challenging industry like landscaping, and it’s no wonder why it feels like there are never enough hours in a day. As a landscape…

Mobile Apps for Professional Contractors

Beyond the apps offered by the popular irrigation brands, we’ve discovered some free cool apps that are well-supported by their sponsors and that offer a wealth of value for the pro contractor. Bosch Toolbox: Includes a measurement feature for measuring your jobsite. Includes a daily documentation feature…

How to Make New Hires Successful Quickly

The candidate said yes! How do you convert your new hire’s excitement and enthusiasm into a great productive start? Most new hires decide if they’re going to stay within a couple of months of starting the job, so making the connection early is a great way to…

Embrace Technology as You Prepare for Irrigation Start-Ups

As you prepare for irrigation start-ups, now is a great time to evaluate your customers’ systems and look for opportunities to upgrade outdated equipment and add-on new technology and services. Today’s homes are getting smarter and home owners want to be more connected to their home systems….

3 Ways to Boost Your Success in 2019

Success doesn’t happen by accident. It’s the result of intelligent planning and a focused effort on the right things. In 2019, careful planning and precise execution will help your company reap the rewards of a booming market while avoiding the pitfalls of rising costs and a tight…

Contractor Marketing Resolutions for 2019

Want to accelerate your marketing success with just a few easy steps? Resolve to focus more on these marketing winners in the coming season: Take More Project Photos As the old saying goes “a picture is worth a thousand words”. It’s no secret that the right images…